04AI voice · Product design

Every customer call becomes a clear next action

Voice conversation resolved into a business action

Role: Founder and product designer
Disciplines: Product design · Conversation design · Visual system · AI-native product

Calla AI

Context and transformation

Small beauty and wellness businesses lose work in the gap between a call arriving and someone being free to answer it. The design problem is not the voice — it is what the voice produces: a transcript nobody reads is worthless, while a clear request with a booking attached is immediately useful. The product is designed backwards from that action.

Transformation

From a missed call into a request the business can act on

Design system and product experience

Voice identity

identityAI voice identityMark, voice presence state and the visual language of the agent16/9 · both

Waveform

data visualizationVoice waveformLive speech waveform with turn-taking and silence states21/9 · both

Incoming call and transcript

product mobileIncoming-call experienceIncoming call handled by the agent, with business context visible9/19.5 · mobile · interface proportions preserved

product desktopConversation transcriptTranscript with speaker turns and the extracted request highlighted16/10 · both · interface proportions preserved

Intent

Grouped by what the caller wants, not by keyword

data visualizationCustomer-intent classificationIntent groups for beauty, wellness and spa businesses with confidence shown honestly16/9 · both

Appointment and follow-up

processAppointment and follow-up journeyCall to booking to reminder to follow-up, as one continuous path21/9 · both

Business control

product desktopBusiness control viewOwner view: calls handled, actions created and what still needs a person16/10 · desktop · interface proportions preserved

product mobileMobile product experienceOwner mobile view at intrinsic proportions9/19.5 · mobile · interface proportions preserved

Current lens

current lensNext-action intelligenceConcept: every call resolved into one clear next action with its source turn16/10 · both

Not part of the original engagement

The design frontier here is restraint. An agent that says clearly what it can and cannot do, escalates the moment a caller needs a person, and shows the business owner the exact turn in the conversation that produced each action. Confidence has to be visible, including when it is low.

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In their words

The work speaks so do they

“Ron was part of Liquidity from the early days and played an important role in shaping our visual identity as the company grew. Beyond his talent as a designer, Ron brought creativity, care, dedication, and a personal commitment to every project. His work became a meaningful part of Liquidity's journey, and I'm grateful to have had him with us along the way.”

Ron Daniel

Founder & CEO · Liquidity